The goal of their project is to raise $100,000 for the Leukemia & Lymphoma Society. The Society is the largest voluntary health organization in the world, dedicated to funding blood cancer research and providing patient services. They both have a strong connection to this cause and they want to make a difference in the lives of patients and the families that have been affected by one of these deadly diseases.
I think this is absolutely amazing that somebody would put so much effort into supporting such a worthwhile cause. Please visit their website and support them if you are in a position to do so.
Please have a look at Bianca's profile on their site!